President Javier Milei has called a decisive gathering at the Olivos presidential residence, bringing together his top national candidates and provincial leaders to reverse recent setbacks and lay out a crystal-clear plan for the upcoming general elections in October. This conclave marks a turning point: Milei is moving from reaction to proactive strategy.

The meeting convened leaders from all 24 provinces and the eight leading candidates from Buenos Aires, putting a strong emphasis on cohesion and clarity. Milei wasted no time communicating that there is no room for past mistakes; every candidate must be explicitly connected to the “La Libertad Avanza” brand, not just their local identity. He insists that his own engagement is essential, personally participating in campaign events to reinforce his visibility and credibility.

A central component of the strategy is to refocus efforts on two pivotal provinces: Córdoba and Santa Fe. Both hold nine legislative seats each, and polling shows early weakness for Milei’s allies there. To address this, the campaign will open and close national activities in Córdoba, symbolically reaffirming its importance, and will boost appearances in Rosario and other key Santa Fe locales to win over undecided voters.

Milei also instructed a more tempered, empathetic public image: acknowledging economic challenges, offering reassurance that the sacrifice is not wasted, and emphasizing that change must proceed lest Argentina regress. Caputo remains the primary strategic communicator, while regional figures like Karina Milei, Eduardo “Lule” Menem, Patricia Bullrich, and others will have more visible cross-provincial roles.

With just five weeks before the elections, Milei’s move reflects urgency matched with disciplined execution. The goal is not simply to recover lost ground but to build momentum that ensures legislative strength for his agenda and restores confidence in his presidency.